Ricardo Rocha

Founder: Etiket

Richard Rocha, the founder and creative director of Etiket advertising agency, is a force to be reckoned with, but you'd never guess it from his laid-back style. Rocha dropped out of his final year at Pretoria University, where he was studying information design, which only made him "more ambitious and hungry to prove a point�. In 2008 he founded Etiket, despite warnings from family and friends that he was "too young and rebellious�. After 12 months the agency started reaping the rewards � thanks to a combination of fresh creative energy and the economic recession, of all things. When Etiket proved it could offer a quicker turnaround time than its larger competitors, clients from FNB to Jesse Clegg came flocking. In 2010 Etiket bagged its first Loerie and Pendoring awards, a major achievement for such a young agency. "What drives me is the excitement of breaking conventional moulds and seeing the results,� says Rocha. � Ngoako Matsha

Twitter: @ricardorocha