Growing up, Mandla Ndlovu’s role model wasn’t someone famous. Instead, he wanted to be like his friend’s brother: “An ordinary, hardworking community man who had values and time for people”. As programme manager for Brothers for Life (BFL), he’s mobilising men to be responsible, honourable and inspiring. BFL launched in 2009 as a nationwide healthy lifestyles campaign aimed at creating a movement of men who choose to “do the right thing” for themselves, their partners and their families. Implemented by over 100 partners, including the department of health and the South African National Aids Council, BFL uses workshops, mass media, celebrity ambassadors and advocacy to encourage men to play their part in fighting HIV/ Aids. With his hands-on approach to the campaign, Ndlovu’s greatest challenge — competing with negative social influences — is overshadowed by his greatest joy: men who are the change he wants to see. They’re the real unsung heroes, like Ndlovu.
— Lu Larche