Esther Etkin

Esther Etkin is driven by her belief that having access to relevant content has transformative powers. She employs this drive in her role as campaign manager for Nal’ibali, a community driven reading-for-enjoyment campaign, which uses every available avenue to make people aware of the reading resources available to them. Originally from Jo’burg but based in Cape Town, 31-year-old Etkin focuses on ensuring that the theory she learnt while studying at the London School of Economics and the American University of Paris is moulded into tangible benefits for her country. Each week she and her team disseminate 30 000 reading supplements throughout the Western Cape. In a country where reportedly only 5% of parents read to their children, Etkin is proudest of the World Read Aloud Day Drive Nal’ibali organised in March, during which 13 500 children enjoyed the pleasure of being read to. — Taryn Mackay