Nothando Moleketi

Chief operations officer, ReWare

It’s no secret that smartphones are a key enabler in the South African and African environments, providing access to mobile banking, health care and education support that are key to the social and economic growth of our country.

It’s also no secret that smartphones are well beyond the means of most South Africans, which is why Nothando Moleketi, along with chief executive Felix Martin-Aguilar, launched ReWare, a company that provides access to leading brand smart phones at affordable prices. The brand was launched across selected Edgars stores and via CNA online in November 2015.

She built on her career as a management consultant with Deloitte Consulting Strategy and Innovation, as well as her time spent working as part of the internal strategy team at CellC. This position in particular gave her a wealth of insight into the legal frameworks and other issues around operators and mobile telecommunications.

“ReWare formalises the purchase and resale of pre-owned smart phones in South Africa, which are all supplied with a service certification,” says Moleketi. “My vision is that ReWare will become the most trusted certifier of pre-owned devices on the continent.”

Her other major drivers are creating a broader environment that enables financial inclusion, job creation and environmental stability by tapping into the sharing economy network.

When she’s not building her own smartphone empire, Moleketi is an avid foodie, loving South African food stories. She spends as much time as she can writing about her food experiences on her own blog, Jozi Foodie Fix, and is currently writing a food biography.

Twitter: @ThandoMoleketi