Justin started Laugh it Off, a controversial T-shirt company, in 1997 while he was still a student designing T-shirts for students, fraternities and societies.
Laugh it Off came to the public’s attention at the end of 2001, owing to the controversial nature of the T-shirts that were being produced – the most notorious of which is the Black Labour; White Guilt shirt, which offended South African Breweries (SAB) who sued the company. SAB won the case in the Cape High Court. Justin pursued an appeal as far as the Constitutional Court, where he won his case in May 2005. In addition to making T-shirts, Laugh it Off has entered the publishing industry – with a very successful Annual of South African Youth Culture (Volume 1) under its belt. It has recently launched a calendar, with photographer Obie Oberholzer, called The Laugh it Off Chronicles 2005; a poetry anthology, Outspoken, by street-poet and Wits lecturer Kgafela oa Magogodi; a 10-year commemorative magazine for the Oppikoppi music festival; as well as a second annual. The third annual is in preparation.
Lunch Spot: Mnandi's, Cape Town