Psychology Sethembiso Lindani Cebekhulu

Entrepreneur

Psychology is the sole member of Soundrite, a company which capitalises on the nation’s love of partying.

Soundrite is a 100% black youth-owned business that supplies audio systems and stage fittings for public and entertmnment events. Born and raised in Ulundi, KwaZulu-Natal, Psychology matriculated in 1992 then completed a two-year course for a sound engineering certificate. He holds a BA in communication science from the University of Zululand. He worked as a communications officer for the KwaZulu-Natal provincial government for five years until 1999, when he left to start Soundrite.

Lunch Spot: Piatto, Durban