Justin Nurse (29) was born in Cape Town and studied journalism and politics at Rhodes University.

While still a student, Nurse began producing satirical T-shirts that spoofed famous brands, an enterprise that soon resulted in the formation of Laugh It Off. The company hit national headlines in 2001 when SABMiller brought a lawsuit against it, claiming that Laugh It Off’s parody of its Black Label beer brand constituted an infringement of its trademark. Nurse has forged a career as an independent publisher, with Laugh It Off having thus far published a collection of poetry by Kgafela oa Magogodi, various zines as well as the popular Laugh It Off Annuals. Laugh It Off has recently started a “religion” called Humourology – with laughter as its god – and the recently published third annual features the basic religious text alongside 100 creative contributions from around the world.

Nurse runs Laugh It Off from a place called The Snakehouse on a game reserve somewhere near the tip of the Cape Peninsula. Here he tries to stay out of trouble and in touch with global youth culture while busying himself with publishing projects, freelance writing and brand consultancy.

Lunch Spot: Cafe Roux, Noordhoek