Lebo Madiba is business unit director for Redline JHB, the public relations division of the country's biggest advertising agency, FCB South Africa. She is responsible for managing the existing portfolios of clients and driving new business opportunities. With a career spanning more than eight years, Lebo has overseen and implemented PR strategies for South African blue-chip companies such as First National Bank, Exel Petroleum, Gauteng Online and IBM South Africa. An international communications graduate, her career started with an NGO focusing on youth development, which later landed her on the task team that organised the first Gauteng Young Women's Parliament in 1999 with the Gauteng legislature. In 2002, she was part of the team that launched the Gauteng department of education's Gauteng Online project. She has held various positions in the communications industry, including that of communication and public relations specialist at FNB Internet Bankin

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