Known for his edgy street wear and paying unfailing homage to his South African heritage, this Cape Flats-born designer is one of local fashion's most beloved individuals. The Native brand is packed solid with attitude but without being pretentious or over- wrought. Growing up on the flats in Mitchells Plain, itself a melting pot of ghetto living and political culture, has meant Craig's clothes always comment on local society and politics. He believes in "making people think�. While coming from iKaapa, Craig studied fashion design in Durban at Natal Tech- nikon. He is a former sprinter and participated in the South A frican Championships in 2000. His love of sport is reflected in his designs. During Sanlam SA Fashion Week Spring Summer collections in August 2007, Craig commemorated iconic South African sprinter Zola Budd in his collection. His clothes are sold around the world, he is stocked in Woolworths and Big Blue, and celebrities such as Lenny Kravitz and Erykah Badu have worn his clothes.
Lunch spot: Depasco, Kloof Street, Cape Town