Justin Nurse

Justin has a background in journalism and politics and has forged a career as an independent publisher. He focuses on social and political satire and keeps his finger on the pulse of global youth culture. His business is conducted out of an unusual office site set on a game reserve called The Snakehouse. Justin's work involves publishing projects, writing and brand consultancy. He created the Laugh It Off brand by making satirical T-shirts, one of which landed him in a legal showdown in the Constitutional Court with SAB Miller. Since Nurse's victory over SAB Miller, his brand has only gotten bigger. Laugh It Off has thus far published three annuals, with the third featuring more than 100 creative contributions from around the world. It also won the prestigious Loerie Award. Laugh It Off's recent accomplishment is Derby Day: South African Schoolboy Rugby, a 400-page coffee-table book on the top 100 rugby-playing schools in the country.

Lunch spot: Cafe Roux, Noordhoek