Arthur Attwell

Managing director, Electric Book Works

Technophobes, prepare for assimilation. Arthur Attwell is the managing director of Electric Book Works, a maverick independent publishing house based in Cape Town. Selected by the British Council as South Africa's 2009 Young Publishing Entrepeneur of the Year and runner up in the British Council International Award, Artwell is driving e-book development in South Africa. Part of his offering is professional publishing to new authors through Mousehand and the development of educational titles. He recently made e-book history, launching an electronic version of Lauren Beukes' novel, Moxyland, which includes an embedded soundtrack. � Eamon Allan

Lunch spot: Queen of Tarts, Observatory, Cape Town