Marc Anthony Zimmerman

Founder, The Broccoli Project

Marc Anthony Zimmerman recently discovered that broccoli doesn't actually taste that bad and reckons his mum would be proud of this realisation. Since leaving the University of the Witwatersrand with a BSC degree in electrical engineering, Zimmerman has worked everywhere from coffee shops to technology firms. Now, as head of The Broccoli Project, Zimmerman works with NGO's, retailers and suppliers to design rewards programmes that encourage attendance of skills development workshops, staying in school and preventing disease. The attendance is tracked through biometrics and reward vouchers are dispensed for those who make the effort. The project was nominated by the City of Cape Town to participate at the HiT global entrepreneurship in Barcelona. � Jane Steinacker

Lunch spot: Beluga, Cape Town