Mike Stopforth

Social media entrepreneur

Mike Stopforth has never been a geek. He can't code to save his life. Yet he's one of the country's top social media evangelists. Once an "average Google-user�, Stopforth worked a range of odd jobs before discovering a passion for social media. He has a knack for taking the "geek speak� out of social media and helping companies understand the value of social media for business. "Social media is not about blogs or Facebook or Twitter; it's about how people connect to each other,� Stopforth says. Three years ago, he founded Cerebra, a social-media startup, that now boasts clients such as Converse, Toyota and Standard Bank. In 2007, he co-founded Afrigator.com, a social media aggregator that won international attention and was later sold to MIH Print Africa. Stopforth has lectured at marketing and business schools and is a popular speaker at business-tobusiness events. He also instigated 27dinner, a multi-city networking platform for professionals looking to leverage the internet for business. � Faranaaz Parker

Lunch spot: The Grillhouse, Sandton, Johannesburg