Oran Cohen


At 28, the Johannesburg "imagineer� has travelled to more countries than many people can name. He exudes entrepreneurial skill and does what makes him happy. Cohen represents South Africa on the World Spirit Youth Council, a United Nations NGO. He is passionate about peace in Palestine and has worked with the Interfaith Encounter Association in Israel, which brings children of different faiths together. Cohen works with Geniuslab, which runs workshops to inspire innovation and creativity. He is the founder and creative director of Fizzy, which develops online holistic marketing strategies for companies, and the creator of the Imagineering Academy, which helps to develop problem solving techniques for corporates. He's also the vocalist in his self-titled band and is writing an animated feature film. How does he do it? "I just believe things don't have to be so hard,� Cohen says. � Ilham Rawoot

Lunch spot: The Ant, Melville, Johannesburg