Rudo Botha

Co-founder, REX Creative

If Rudo Botha could have it any other way he would opt to be a teacher or a performing artist. If you had to ask his peers, they'd tell you he's a rare blend of artist and strategist. But to the guys who are paying the bills, his clients, he's the guy with a solid reputation for delivering iconic branding and design solutions. Botha, whose clients range from Coca-Cola to South African Breweries and a niche independent record label based in Belgium, says he's doing what he loves: building his own design business using his creative flair. And when he's not designing brands, he's working on the redesign of an indigenous ecosystem in the Cradle of Mankind. � Jane Steinacker

Lunch spot: The Local Grill, Hurlingham, Johannesburg