Saul Kropman

Host, The Digital Edge

Saul Kropman's only formal employment was as an intern at L'Oreal for two months launching a shampoo, which, he says is the hardest thing he has ever done. Kropman believes that digital marketing is in and traditional marketers need to see the light. His weekly podcast The Digital Edge ( promotes just that. The show airs all topics relating to the digital age from the marketing of political parties to mobile marketing. Kropman is also the mastermind behind www. a youth portal that helps the youth ask questions and gets the people in the know to answer them. Addicted to writing and blogging whenever and wherever possible, this 24-year-old is determined to make his mark. He's already secured considerable airtime in mainstream media including 5fm, Classicfm, SABC3's Lunchbox and Morning Live. � Jane Steinacker

Lunch spot: Hokkaido, Norwood, Johannesburg