Saul Kropman

Host, The Digital Edge

Saul Kropman's only formal employment was as an intern at L'Oreal for two months launching a shampoo, which, he says is the hardest thing he has ever done. Kropman believes that digital marketing is in and traditional marketers need to see the light. His weekly podcast The Digital Edge (www.thedigitaledge.co.za) promotes just that. The show airs all topics relating to the digital age from the marketing of political parties to mobile marketing. Kropman is also the mastermind behind www. firststep.co.za a youth portal that helps the youth ask questions and gets the people in the know to answer them. Addicted to writing and blogging whenever and wherever possible, this 24-year-old is determined to make his mark. He's already secured considerable airtime in mainstream media including 5fm, Classicfm, SABC3's Lunchbox and Morning Live. � Jane Steinacker

Lunch spot: Hokkaido, Norwood, Johannesburg