Sian Elliot and Adam Hoets

Designers, co-founders Willowlamp

The ah-ha moment for Willowlamp came while Sian Elliot and Adam Hoets were stuck in traffic. Hoets, an architect by training, had been toying with the idea of using the ball chain that Elliot used in her jewellery designs to form a woven cover for a lamp. They had already tried to hang the chains using a traditional fastening clip but they were unhappy with the result. That day in the car, Elliot came up with the idea of making their own fastener using a technique of laser-cutting that she had been using in her jewellery. It worked. Ever since then, Willowlamp's success has been growing exponentially. They took the Elle Decor Lighting Design of the Year Award for 2006-7 and 2007-8 and were the Elle Decor Designers of the Year for 2009. Now their designs are sold in South Africa, the United States and Britain and will soon be in Germany, Austria and Switzerland. What did you do in the traffic this morning? � Eamon Allan

Lunch spot: Romy's Ethiopian Canteen, Bez Valley, Johannesburg