Vicki Penfold

Creator, Bio-baba

Vicki Penfold never dreamed she'd end up as an environmental advocate. After post-graduate studies in politics at Rhodes University and a successful career in marketing and media, she became a mother. She tried in vain to find nondisposable nappies for her baby, but failed. That's how she came to design, test and launch Bio-baba, a range of eco-friendly cloth nappies. Penfold now runs the business from home and recently launched an online Biobabastore. Although the product won REAL SIMPLE magazine's Green Innovation Award in the household category this year, the market for cloth nappies in South Africa is small. So Penfold has been attending workshops and antenatal classes to educate midwives and mothers about the cloth nappy alternative. She's also been speaking to waste management experts about the environmental and health risks associated with disposable nappy use. � Faranaaz Parker

Lunch spot: Cafe Mosaic, Lakeside, Johannesburg