Barbara Mallinson

CEo and Founder, obami.co.za

Always on the lookout for cyber bullies and sleeping little more than four hours each night, Barbara Mallinson runs her website, Obami, from her home in Knysna. Obami combines e-learning with e-life and acts as a safe platform where registered users � teachers, learners and parents � can communicate and interact online. Registered schools receive unique authentication codes for members to use to log in � making for a safe and monitored outlet for information. "I have always wanted to work for myself, ever since I was little,� says Mallinson, who completed her bachelor's degree in business science at the University of Cape Town and went on to work in London for a large corporation. "I hated it,� she says. So she developed Obami and pitched it to schools in the United Kingdom, but soon discovered that South Africa was a far better market. "I was also just homesick,� she says. Mallinson will soon be setting up offi ces in Johannesburg . Her next step is to monetise the site. � Lisa Steyn

Lunch spot: The Bell, Knysna