Max Pichulik

Social Venture Capitalist, Heart

"We are delusional to think government and non-profits alone are going to solve our social and environmental fractures in South Africa,� says Max Pichulik, with trademark candour. Having spent five years in asset management in some of London's top financial houses, Pichulik returned to South Africa in 2006 and joined Heart � a unique business model that seeks to invest in and enable start-up social enterprises. "The idea of social entrepreneurship is to use sustainable business models to change the planet,� he says. Whereas Heart Social Investments provides the capital by investing in individuals with financially sustainable ideas that can change the planet, Heart is a non-profit organisation that nurtures these social entrepreneurs for three years. The group was influential in persuading Western Cape Premier Helen Zille to introduce social entrepreneurship as the fifth key pillar in the province's economic strategy � and it intends to replicate its funds, social innovation hubs and incubator throughout Africa. � Lionel Faull

Lunch spot: Sidewalk Cafe, Vredehoek, Cape Town