Neil Jankelowitz

Joint Managing Director and Founder, MSCSPORTS

MSCSPORTS (or PJ Products, as it was formerly known)
was founded almost by accident on the back of selling
a single Springbok rugby jersey at an auction one evening
in 1999.
Since then the company has expanded to represent
three core competencies � sports events, sports marketing
and sports memorabilia � with clients including Toyota,
OuTsurance, RAM, Samsung, Bidvest Bank, Hyundai and the
Eastern Cape Provincial Government.
Thirty-four-year-old Jankelowitz has cultivated a unique
working environment within the company through his
hands-on approach and places a major emphasis on client
and stakeholder relationships.
By building rapport with his clients he has managed to
entrench companies such as RAM and OuTsurance within the
local sports market. His company has also placed more than
R30-million worth of broadcast sponsorship on SuperSport
through the sale of these rights to clients.
But it is not all business. Through the sale of memorabilia
MSCSPORTS has been able to benefi t many in need. The
company has exclusive rights to market and distribute all
offi cial memorabilia for the Springboks, the Proteas and
Bafana Bafana and it does so largely through fundraising
auctions. To date MSCSPORTS has raised more than
R25-million for charities across the country.
Bidvest bought 50% of MSCSPORTS in 2008 to form
BIDSport � and Jankelowitz is chairman of the new entity.
� Phathisani Moyo

Lunch spot: Assaggi, Illovo, Johannesburg