Nicky Greenwall

Producer and Host, The Showbiz Report, e.tv

Nicky Greenwall is almost unaware of
her own precociousness. "It took me a
long time to fi gure out what I really wanted,�
she says of her career. "When I was about 21
I decided that I wasn't really living up to my
full potential.� Ten years later, she has her
own production company and is one of South
Africa's top entertainment journalists.
Greenwall started her career in advertising
after studying art direction at the Red and
Yellow School of Advertising. And though
she'd worked for some of the country's top
agencies, including TBWA Hunt Lascaris and
Jupiter Drawing Room, she soon realised
advertising wasn't for her. "I wasn't very good
at advertising. I knew that and it scared me,�
she says. "I'd got the job I wanted but I still
wasn't fulfi lled. It took me about two years
to get myself out of my creative rut so I could
start making changes to my attitude.�
At 23 she approached e.tv with an idea
about how to improve their entertainment
coverage. "My pitch was focused on how
I could help them get more viewers,� says
Greenwall.
It's this self-belief that got her where she
is today. The TV network hired her as the arts
anchor for eNews Live. A few months later she
began hosting the late-night entertainment
show, Nightlife.
Ever the self-starter, it wasn't long before
she began working on a proposal for an
entertainment news programme. The Showbiz
Report, which she writes, produces and hosts,
has now been running for fi ve years and
attracts more than 1.5-million viewers
each week.
Over the years she's covered both the
Academy Awards and the Cannes Film Festival
and has interviewed stars as diverse as
Anthony Hopkins and Steven Seagal.
Last year she launched her own production
company, Greenwall Productions, which is
currently producing The Showbiz Report, The
Tech Report and The Style Report for the eNews
channel. � Faranaaz Parker

Lunch spot: Vida e Caffe, Gardens, Cape Town