Tyler Reed

Chief Executive, Aduity

While attempting a BCom in economics through unisa, Tyler Reed
soon decided that university was not for him.
"I wanted to go into the stock-brokering world,� he says. "But I
decided that entrepreneurship was more exciting and that's where I
feel most comfortable.�
His fi rst business, Younique, was a socialmedia consultancy that
dealt with custom development work; it didn't survive. But the
22-year-old bounced back, starting
his second company, Aduity, an
advertising platform for mobile
"We help publishers and
advertisers to make sure that they
are reaching the right audience,�
says Reed. "It's a global business,
a technology platform that can
be used anywhere in the world.�
� Vuvu Vena

Lunch spot: Koi Restaurant and Sushi Bar, Sandton