Ainsley Moos

Editor: Volksblad

Ainsley Moos made a name for himself spearheading the turnaround of a small regional newspaper at a time when even the largest papers were experiencing a decline in sales. Within a few months of Moos taking over as editor-in-chief of the Free State daily Volksblad and 12 community newspapers, Volksblad experienced a radical turnaround in circulation and won the McCall Trophy for newspaper excellence. Moos studied psychology and sociology at Stellenbosch University and holds an honours degree in journalism, a master's degree in anthropology and an MBA. As a young journalist he scooped his first front-page lead within five weeks of joining Beeld newspaper. Later he made the agriculture beat his own. From there he moved to Landbouweekblad, where he advanced to senior reporter and then editor. Moos takes no credit for the turnaround. He maintains that Volksblad's success is a team effort centred on the idea of producing the most relevant regional news for readers. � Faranaaz Parker

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