Lucas Ledwaba


If he's lucky enough to live until he is 60, Lucas Ledwaba wants to feel as though he has done his best to tell the African story, like his heroes Can Themba and Alf Kumalo. Growing up on a diet of Dum magazine, Bona and City Press , the last of which he writes for today, Ledwaba became fascinated from an early age with the written word and its power to effect change. Combining his passion for writing with an innate desire to serve humanity, he became a journalist in 1996. From the Sunday Times to Sunday World, Sunday Sun to ThisDay, Drum to City Press, Ledwaba's work is rooted in the old-school code of the calling: that true reward lies not in the glory of the by-line but in the telling of the untold story, in giving a voice to the voiceless and in championing the cause of the underdog, creating awareness and commanding change. Chronicling the struggles of ordinary people battling with HIV/Aids for Drum earned Ledwaba the coveted CNN African Journalist Award in 2010. But it is the readers' recognition of his stories and their relevance that Ledwaba considers the greatest honour. After all, he writes about the people, for the people. His works of fiction, published in Drum and Botsotso and on Litnet, are similarly grounded in the every-day, as are non-fiction works like those published in J�rgen Schadeberg's Voices from the Land, capturing the plight of farm workers. Believing that the real African story is yet to be heard and should be told by Africans, Ledwaba dreams of turning the media agency he founded, Mukurukuru Media, into the Reuters of Africa, an international multimedia hub that shares with the world the untold tales of the continent � stories of hope, celebration and rediscovery. In doing so he hopes to capture the true spirit of Africa. � Lu Larche

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