Paul Galatis

Marketing director: Yuppiechef

Thirty-year-old Paul Galatis is not the kind of person who sits around waiting for things to happen. From starting his first design consultancy while at UCT to winning a South African Music Award at the age of 21, Galatis has always been one to watch. Standard Bank thought so too when they recruited him to overhaul their graduate development programme and literally write the rules for "over-20s� cricket in South Africa. After a five-year stint abroad, Paul packed up his consultancy in the UK and, taking a big leap of faith, returned home to help get Yuppiechef off the ground and online. Proving his marketing prowess, Galatis has succeeded in taking the online kitchenware store to the cutting edge of e-commerce in the country. How? He simply uses the tools at his disposal � social media � to build a brand that is transparent, user-friendly and so service- orientated that even the once-sceptical South African consumer is not only choosing it over their trusted retailer but also clicking their mouse for more. In three years the team at Yuppichef has taken home all the online Oscars: three SA E-Commerce awards and two Bookmark awards. In 2010 they even won a Gold Loerie for an ingenious online campaign that brought Woolworths to its knees and raised R116 000 for charity at the same time. As passionate about South Africa as he is about humanising brands, Galatis, a 2010 DA Young Leader, is hell-bent on building communities both in real life and online. In an attempt to address voter apathy he hosts political awareness talks to remind South Africans that, as citizens, we are responsible for our country's future�which means using our vote to take action against bad governance. It's a simple principle: if you won't stand for bad service as a consumer, why should you as a citizen? � Lu Larche

Website: Twitter: @paulgalatis