In 2011, Makhosazana Zwane-Siguqa, aged 31, became the youngest editor in the 60-year history of iconic magazine Drum. Having launched the first black parenting magazine, Move!, in 2008, award-winning journalist Zwane-Siguqa returned to the title where she cut her teeth as news editor — and turned up the beat. In her first year, she proved her editorial prowess and ability to align strong content with the magazine’s business strategies by growing Drum’s circulation by nearly 10 000 copies and cementing its pole position in the black market. But for her it’s not all about numbers, even if Drum is the third-largest magazine in South Africa. What she’s interested in is taking the title beyond print, leading it through and beyond the digital revolution, and establishing Drum as South Africa’s best- performing family lifestyle brand. With the fiercely talented, family-orientated Zwane-Siguqa at its helm, there’s no doubt Drum’s beat will go on, at least for another 60 years.
— Lu Larche