Evan Robinson

Evan Robinson is trying to make you love doing your taxes. He created TaxTim, a virtual tax consultant that makes filing fast and easy. The idea came to him after his tax consultant friend (and co-founder of TaxTim), Marc Sevitz, helped him through his own confusing filing process two years ago. So TaxTim is a digital version of Sevitz. Robinson, a Biotechnology and Biochemistry master’s graduate of the University of Cape Town, says TaxTim is different from e-filing because Tim talks you through the form by asking you simple questions. And now the service has added isiZulu and isiXhosa to the Afrikaans and English already on offer. TaxTim has attracted the right kind of interest: Google Umbono’s incubator programme provided seed funding, and more investors have come in, including one of the country’s great tech minds, Justin Stanford. Robinson’s biggest focus now is to draw big clients, but he is happy with the returns so far. — Joonji Mdyogolo