Jojo Tsheola

Jojo Tsheola is going places, and he has the transport company to take him there. In just six years Tsheola Dinare Tours has grown from a one-man start-up to 35 staff members and a fleet of 14 vehicles. Tsheola’s journey has already led to many successes, such as winning the Gauteng Emerging Tourism Entrepreneur of the Year in 2009, the Best Tourism Entrepreneur Award from Johannesburg Tourism, being listed as a finalist in the Africa Growth Institute 2010 SMME Awards and as a finalist in the Imvelo Responsible Tourism Awards for Most Improved Tourism Business. Driven by determination and a passion for building his brand, especially within the corporate sector, Tsheola knows there is a lesson to be learnt from every experience. It was his years spent as a cleaner for a tourism company that taught him the most about his industry. And through he believes in learning, his success proves that you don’t need a formal qualification to achieve your dreams. — Caroline Cowan