Naseera Ebrahim

Naseera Ebrahim (28) is the executive assistant to the chief executive of Massbuild, the home improvement and DIY division of Massmart Holdings. Ebrahim completed her law degree (LLB) at the University of Johannesburg in 2006. During her final year of study, she was appointed as an academic research assistant to the professor of Law of Persons and the Family as well as Jurisprudence. she also co-founded the University of Johannesburg law student’s society. She articled at one of the leading commercial litigation practices in South Africa and was admitted as an attorney of the High Court of South Africa in April 2009. During her articles, Ebrahim gained significant experience in commercial litigation matters, high court and magistrate’s court litigation, labour law as well as exposure to the drafting and negotiation of commercial agreements. Her interest in commercial drafting led her to complete a postgraduate diploma in the drafting and interpretation of contracts in 2009. After completion of her articles, Ebrahim decided that she would prefer to be in a corporate environment and given her affinity for retail took the opportunity that arose at Massbuild. She joined Massbuild in March 2009 as the legal officer, responsible for all legal matters pertaining to the division. At the time of her appointment, Massbuild did not have a legal team and Ebrahim established from scratch a legal framework and legal service offering that, according to Massmart Group services manager Tracy Haiml, “is highly respected within all areas of the business.” Ebrahim was promoted to the role of legal adviser within a year, which included focus on the division’s African operations as well as the Builders Trade Depot format. In 2010, she was awarded the Massbuild Young Achievers Award for “the exceptional contribution she has made to the legal environment and, with recognition of her limited exposure to the retail industry as a whole, she has demonstrated consistently high levels of understanding, enthusiasm and professionalism. The contribution she has made at her young age of only 26 is clear evidence that she is a young achiever.” She was subsequently awarded the Massmart CEO Citation for Excellence as testament of her performance excellence and contribution to the organisation. In October 2012, she was appointed to her current role as executive assistant, where she has had exposure to the strategic side of the business and has found herself in the fortunate position of working on various projects with the Massbuild executive team. Ebrahim describes her current role as both intellectually stimulating and dynamic, with just the right amount of variety.