Zoe Waters

When Zoe Waters launched Sober Chauffeur (later sold and renamed Good Fellas), she was brought face to face with drunken Port Elizabeth. The horrors she witnessed early on forced a commitment to create awareness of South Africans Against Drunk Driving. She raised funding by training for six months and trudging for seven days to the summit of Mount Kilimanjaro. Back down at sea level her day job is finance and corporate services director and company secretary at the Nelson Mandela Bay Business Chamber. She sits on the Bay’s Tourism Board, chairing the Finance and Human Resources subcommittee, and was featured in the Chamber’s Top 40 under 40, a showcase of business talent in the region. At home she is a mother of two and a scrapbooking enthusiast, selected as an Emerging Entrepreneur finalist in the Businesswoman’s Association Regional Business Achievers Awards for her retail space Scrapaholics, now an online store. — Rudi Benadé