Alix-Rose Cowie

Editor-In-Chief, Between 10and5

Alix-Rose Cowie is the editor-in-chief of Between 10and5, a creative showcase that highlights the most interesting and exciting in South African creative talent.

Her abilities extend far beyond editing, however, as she’s also an established art director and photographer.

She has an innate knack for spotting talent that’s bubbling away under the surface of the creative world and it’s said that if she doesn’t know who you are, then nobody will…

“I’ve always been inspired by art, design, popular culture and making pictures, so I studied art direction,” says Cowie.

“Working as an art director alongside the photography I do now has helped me to develop an eye for the scouting and curating I do in my current role.”

Cowie is passionate about her career; she loves being part of building something that’s rich with art, design, colour and flair.

Her talent ensures that she can spot original thinking, and she has her own Young South Africa series that recognises young local creatives doing exceptional things.

“What’s really exciting is that through the act of telling these stories and showcasing this work every day, we are capturing a view of South Africa now and providing a positive perspective for the rest of the world,” says Cowie.

“It’s rewarding being part of changing perceptions and pleasantly surprising people.”

Cowie is also a strong advocate of supporting women and has developed a Creative Women series that is designed to promote a culture of women starting their own businesses and recognising their talents.

“I am constantly amazed at the endless creative work that seems to pour out of South Africa,” she says.

She isn’t resting on these achievements, however, what with a print magazine due out in the near future, and building content partnerships with international design platforms to help boost exposure for the best of South Africa’s creative talent. — Tamsin Oxford