Sikelelwa Geya Mdingi (35)
Manager, Global Health Strategies
An adventurous spirit and no fear of trying something new have guided Sikelelwa Geya Mdingi’s career choices over the past 13 years.
She has worked in an array of media roles, starting at the SABC as intern on news and current affairs show Special Assignment. She spent four years with the public broadcaster, rising through the ranks to become a producer on the investigative show Cutting Edge. Mdingi then moved into TV production at Engage Entertainment, and learned a lot about content production, script writing, directing and dealing with, sometimes difficult, talent.
At 28 she joined the media department at Nelson Mandela University, teaching journalism and media modules. “I loved seeing students growing in the craft, it was highly rewarding,” she says. “I loved it when my students got that ‘aha’ moment when they realised they could actually be great journalists.” A number of students she taught are now rising stars in print and broadcast journalism, and many attribute their success to her dedicated mentorship.
To many people, Mdingi’s face is familiar from her four years with the broadcaster eNCA. “Every day you got a front row seat to witness the history of our country unfolding, but at the same time helping bring South Africans into the moment. Covering the Fees Must Fall protests and the Esidimeni tragedy remain experiences I’ll never forget,” she says.
“My favourite assignments were human interest stories. I was always in awe of how people allowed us into their pain, difficulties, and very emotive moments, and I understood the responsibility of conveying those moments to rest of South Africa. But most importantly when South Africans rose to the occasion, offering helping hands — that for me was everything. Or even getting government to move, giving a glimmer of hope to those seeking answers, I found that more fulfilling.”
She is now the manager for Global Health Strategies, using her experience in journalism to raise awareness of reproductive health issues such as access to safe abortions.
Her goal is to make women understand that South Africa has one of the greatest sexual reproductive laws, the Choice on Termination of Pregnancy Act, and it’s their right to access this service without the fear of stigma, guilt and shaming. “If we make even one or two women realise they don’t have to go to that backstreet abortion, then the work is done,” she says. — Lesley Stones